Lookbook
Phoenix International Magazine
Freelance Project | Art Direction, Editorial Design
Redesigned the Chinese-American luxury lifestyle publication, rebranding it as Phoenix International Magazine. Led the art direction, design, and execution of editorial layouts and graphic elements, ensuring a sophisticated and cohesive aesthetic. Developed design concepts, transformed them into polished layouts, and delivered precise print-ready files for seamless production. This redesign elevated the magazine's visual identity, aligning it with its upscale branding.
Invitation
Designed an Asian-themed invitation card for Shop 709's End of Year Company Party. Selected a rich red shade to convey a sense of understated luxury and elegance, complemented by my hand-drawn plum blossom illustration to add a personal and culturally resonant touch.
Prints for Apparel
< pattern + illustration >
Floral Patten Design
Conceptualized and designed in 2018, the Dark Floral pattern for Seavenger’s top-selling wetsuit was inspired by fashion-forward floral trends of 2018/2019. Drawing from my passion for fashion, I developed the idea to incorporate bold floral designs into wetsuits, creating a unique and elegant pattern that resonated with the brand’s audience. After its launch, this wetsuit quickly became Seavenger’s best-selling product. The pattern’s success extended to other items in the Seavenger lineup, such as water socks and snorkeling gear, solidifying its role as a signature element of the brand.
Typography
